Search Engine Marketing & Optimization

SEM Or SEO? What's The Difference? Do I Need Both?

Don't Miss Any More Sales

Do you know if clients can find you on line? (SEO) Are You familiar with search engine marketing (SEM)? Do you know your top keywords for your business? Would you like to have more visibility?  If you answered no even to one of these questions then you are in trouble with your business website and don't even know it yet. It's safe to say that if a potential customer can’t find your business online by putting one or two keywords into a search engine they know, then you are missing out on sales and a large segment of your market and you may need help with your SEO which is search engine optimization. If you are interested in driving lots and lots of people to your website quickly and need or want to jumpstart more visibility in certain keywords  then you need help with your Search Engjine Marketing or SEM. Small business must have maximum visibility on all the major search engines to be effective, drive traffic, and increase sales.  Whether it's in the organic results or on the right side of those results pages as ad word campaigns; you need to understand the differences. Let's discuss this for a few minutes.

Long story short, Search marketing SEM and search optimization SEO are now both critical to an effective online presence for your website. People are looking for your products and services online, and with the right SEM & SEO marketing know-how, they’ll find you. So what if you don't understand all that yet?  Then you have come to the right place. iComEx has been doing  SEM & SEO for 13 years, and we make sure you can be found easily, with the most effective keywords you need and what most people will be putting into Google to find you in the top page rankings. You don't have to know how it all works, you just need to trust us that once we know where you want to be, we can get you there.

Here are some terms and discussion points we would like to talk about and review with you at your earliest opportunity:

• Organic Search
• Major Search Engines
• Evaluation Based On Credibility & Relevancy
• Searches and Keywords
• Search Criteria
• Evaluation Of Websites
• Ranking
• Better Position
• SEO Analysis & Optimization
• Ranking Well For Competitive keywords
• Online Marketing
• Use Of Social Media
• Use of Maps & Mobile Optimization
• Paid Search
• Google Ad Words
• Quick Results

These terms are all industry specific for SEO and can mean the difference as to why a potential client saw your competitor down the street and not you. Major search engines like Google, Yahoo and Bing all  evaluate websites based on credibility and relevancy, so making sure your website has every element it needs to show up where you want it to, is not a one time event. We wish that were so but it just isn't.  It is an ongoing process and needs to reflect your brand, services and offerings, as well as distinguishing you from your competitors all at the same time.  Solid onsite SEO in keeping with Google's best accepted standards means you will, over time, show up where you need to be. You have Googles word on that. That is exactly what we do. We make sure it is done the way Google says to do it and your website will have great ranking and visibility.

Here are some critical services iComEx can provide to you in conjunction with all your companies products and services. We would also like to discuss which of these is necessary for you to reach your stated business goals.  It is our hope that after reading this article you will get the message on how important it is, and we get started right now on getting you noticed on the internet.

• Search Engine Optimization (SEO)
• Search Engine Marketing
• Local Optimization (Maps)
• National Internet Marketing
• Local Internet Marketing
• Social Marketing (Facebook Twitter etc.)
• Google Ad Words & Campaigns
• Pay Per Click Advertising (PPC)

Don't wait a minute longer. Pick up the phone right now, and we can discuss a simple plan to execute getting your website where it needs to be as quickly as we can, and stay within the budget you have established to reach your goal. A qualified member of our staff is ready to talk to you about what is the most important thing for you business. To be successful ! iComEx is here to help. Call us today, 972-712-2100